Fragrance World unveils latest perfumery trends in GCC

Updated 20 March 2024

Arab News

March 20, 2024 12:22

Fragrance World, a leader in the fragrance industry, has revealed the newest perfume trends emerging in the GCC region.

The region has experienced a surge in the fusion of French and oriental perfumery, influenced by the cross-cultural exposure of its diverse population. While French perfumes are characterized by fresh, citrus, and fruity notes, oriental fragrances are renowned for their depth, opulence and sensuality. Fusion perfumery, also known as French oriental perfumery, blends elements of both to create intriguing and complex fragrances.

Fragrance World’s latest creation Al-Qamar presents an alluring fusion of spices like clove and saffron, entwined with the delightful essence of vanilla and caramel. Enhanced with the latest ingredient from Givaudan, Akigalawood, it offers a genuinely distinctive olfactory experience.

Furthermore, Fragrance World has delved into minimalism with its luxury brand Maison Des Parfums. A prime example is the product Maison D’ Arabie — Musk Gold, utilizing only two ingredients — rose and vanilla at the top, complemented by musk and amber for an oriental touch, achieving a subtle floral scent with perfect balance.

Crafting the desired blend with limited ingredients poses a significant challenge. Fragrance World ensures harmonization between ingredients from both worlds, maintaining quality without disruption. Driven by a passion for excellence, Fragrance World persistently engages in research and development to explore new raw materials and innovate fragrances.

Fragrance World has also embarked on the trend of functional fragrances, aiming to influence emotions, mood and cognitive state scientifically by blending scent with active ingredients. This trend has gained momentum post-COVID and Fragrance World is actively testing functional fragrances with suppliers, anticipating the release of new products soon.

Another popular trend in the region is fragrance layering, where various perfumed materials are combined for longer-lasting scents. This sophisticated practice, widely adopted by consumers, is gaining global recognition for its ability to offer enhanced fragrance experiences across different product categories.

“Our exploration of perfume trends in the GCC, including fusion perfumery, functional fragrances and fragrance layering, has led to the development of innovative blends, exemplified by Al-Qamar under the esteemed brand French Avenue,” said Poland Moosa Haji, the visionary founder of Fragrance World. “We aim to offer fragrances that resonate with the diverse tastes of consumers while maintaining the highest standards of quality and innovation,” added Haji.

To solidify its position as a premier fragrance brand in the Middle East, Fragrance World has expanded into Saudi Arabia. As Fragrance World continues its journey of growth and innovation, the brand remains committed to delivering premium fragrances that captivate and inspire. With a focus on creativity, quality and accessibility, Fragrance World strives to be the ultimate destination for fragrance enthusiasts in the GCC and beyond.

KPMG report shows how Saudi Arabia balances innovation, risk in digital transformation

Updated 1 min 28 sec ago

Arab News

February 09, 2025 08:36

KPMG report shows how Saudi Arabia balances innovation, risk in digital transformation

Updated 1 min 28 sec ago

Arab News

February 09, 2025 08:36

KPMG has released its latest annual technology report, “Beyond the Hype: Balancing Speed, Security, and Value,” providing insights into the Kingdom’s digital transformation. Based on a global survey with 2,450 global technology executives — including 70 based in Saudi Arabia — the report explores how organizations adapt to fast-changing technologies, optimize investments, and tackle challenges like technical debt and cybersecurity. A key theme is the fear of missing out, which drives some organizations to adopt emerging technologies rapidly. While urgency is understandable, it carries risks if not guided by evidence-based approaches.

“This year’s findings underscore the tremendous progress Saudi Arabia is making in its digital transformation journey, driven by a strategic focus on balancing innovation with resilience. As organizations prioritize emerging technologies like AI and everything-as-a-service, it is clear that evidence-based decision-making and addressing foundational challenges such as technical debt are critical to unlocking long-term value,” said Robert Ptaszynski, partner, head of digital and innovation at KPMG.

Organizations in the Kingdom are advancing digital transformation, with 75 percent reporting increased profitability from tech investments in the past 24 months, commonly between 11 percent and 15 percent. This success stems from evidence-based decisions, with 74 percent of leaders calculating tech initiative value before investing. Despite progress, 87 percent of executives are concerned about the pace of technological change, and 93 percent cite leadership risk aversion as a barrier to tech adoption.

In 2024, Saudi executives are prioritizing third-party guidance (99 percent) and in-house trials (83 percent) over competitor benchmarking. This reflects a growing focus on emerging technologies like AI, XaaS, and data analytics. XaaS technologies were identified as a top investment priority by 94 percent of respondents, citing agility and cost reduction, while 59 percent highlighted AI, automation, and data analytics. Interest in Web3 technologies is also growing, with 69 percent expressing enthusiasm for innovation.

Technical debt remains a critical barrier, with 66 percent of organizations reporting weekly disruptions due to foundational IT flaws. High-performing organizations proactively address technical debt, enabling smoother adoption of emerging technologies. The report warns against FOMO distorting judgment, with 77 percent of executives pursuing technologies like virtual and augmented reality to stay competitive. Encouragingly, more leaders are prioritizing proofs of concept and ROI projections over following the herd.

Saudi Arabia leads globally in AI maturity, with 71 percent of respondents seeing productivity improvements from AI investments. However, scaling AI remains a challenge, with only 39 percent successfully deploying AI use cases at scale. Transparency concerns persist, with 87 percent identifying the AI “black box” as a workforce anxiety factor. Organizations are adopting democratized approaches, with 53 percent encouraging experimentation within structured guardrails. Many plan to centralize AI efforts to ensure efficiency and manage risks.

Data maturity has improved significantly, with 77 percent embedding data practices into daily operations. Nearly all respondents (97 percent) view data and analytics as integral to their strategies. Future priorities include leveraging data for competitive advantage, educating employees, and strengthening data management frameworks.

KPMG emphasizes that aligning tech investments with strategic objectives, addressing technical debt, embedding cybersecurity, and fostering a data-driven culture are essential for sustainable progress. High-performing organizations globally and in Saudi Arabia are advancing digital transformation by strategically evaluating tech portfolios, optimizing decision-making, and managing risks.

As Saudi Arabia embraces the next phase of digital transformation, the KPMG report highlights the importance of balancing speed, security, and value. By aligning tech investments with strategic goals and fostering resilience, Saudi businesses can achieve sustainable growth and keep pace with global innovation.

SESP partners with Expertise Co. for workforce development

Updated 08 February 2025

Arab News

February 08, 2025 22:20

SESP partners with Expertise Co. for workforce development

Updated 08 February 2025

Arab News

February 08, 2025 22:20

In a significant step toward fostering innovation and sustainable development, Saudi Electric Services Polytechnic and The Expertise Co. signed an MoU during the SABIC Technical Meeting 2025, which ran from Jan. 26-30 in Jubail Industrial City. This strategic partnership will enhance technical training, workforce development, and industry collaboration in key sectors such as petrochemicals, energy, and industrial services.

The MoU was signed in the presence of industry leaders, stakeholders, and senior executives from both organizations. The agreement reflects a shared vision of strengthening Saudi Arabia’s workforce capabilities and advancing technological excellence in alignment with the Kingdom’s Vision 2030.

Dr. Khalid Al-Somaili, managing director of SESP, highlighted the importance of this collaboration in addressing industry demands: “This partnership with Expertise Co. marks a new milestone in our commitment to equipping professionals with the latest technical skills. By combining our expertise in vocational training with their vast industrial experience, we aim to build a future-ready workforce.”

Ebtihal Alhashim, deputy managing director of SESP, said: “This partnership is the result of tireless efforts from both teams. It aligns perfectly with our mission to foster industry-driven learning experiences that prepare students for real-world challenges.”

Mohammed Ashif, CEO of The Expertise Co., highlighted the MoU’s impact on workforce development: “As a leading industrial conglomerate, we recognize the importance of investing in talent and innovation. Partnering with SESP enables us to bridge the gap between academic training and real-world industry needs, fostering a new generation of highly skilled professionals.”

Fares Al-Shammari, chairman of The Expertise Co., said: “This collaboration is a testament to our long-term commitment to advancing the industrial sector. By working closely with SESP, we are ensuring that the future workforce is equipped with the necessary expertise to meet the demands of evolving industries.”

Sayeed Shekabba Karnire, COO of The Expertise Co., added: “Our company’s success is driven by the skill and dedication of our workforce. Through this partnership, we aim to provide comprehensive training programs that empower young professionals and drive innovation.”

The MoU was made possible by the relentless efforts of key officials from both organizations who worked tirelessly to bring this collaboration to fruition. From The Expertise Co., Senior HR Manager Khalid Al-Khater and Training Manager Nofe Alwaala played instrumental roles. On the SESP side, Senior Consultant Asif Rameez Daudi was pivotal in coordinating efforts and ensuring seamless execution under the guidance of Alhashim.

The signing ceremony was held at the SABIC Technical Meeting 2025, a premier platform for industry professionals to exchange insights, showcase innovations, and explore business opportunities. The event’s theme, “Advanced Technologies for a Sustainable Future,” underscores the relevance of this collaboration in shaping the industry’s future.

Visit Qatar to showcase tourism offerings at Saudi expo

Updated 08 February 2025

Arab News

February 08, 2025 22:19

Visit Qatar to showcase tourism offerings at Saudi expo

Updated 08 February 2025

Arab News

February 08, 2025 22:19

Visit Qatar is set to participate as a diamond sponsor at the Saudi Travel Market 2025, one of the region’s premier travel and tourism exhibitions. Taking place from Feb. 10-12, STM will feature more than 250 exhibitors from 30 countries and will serve as a key platform to position Qatar as a must-visit destination in Saudi Arabia.

During its participation, Visit Qatar will lead a diverse delegation consisting of key tourism stakeholders from Qatar, including Qatar Airways, Qatar Calendar, leading hotels, and destination management companies, all showcasing Qatar’s diverse offerings, from world-class hospitality and cultural experiences to bespoke travel packages.

With Saudi Arabia emerging as one of the world’s fastest-growing travel markets, the event will also provide an opportunity for direct engagement with key Saudi Arabian stakeholders, travel agents, and tour operators, fostering long-term industry partnerships. Additionally, STM will also serve as a hub for global industry leaders to exchange insights and understand market trends, enhancing collaboration in the tourism sector.

During the event, Visit Qatar will showcase the country’s latest attractions, accommodations, and experiences, offering firsthand information to regional travel professionals.

Qatar, offering visa-free travel to 102 countries, welcomes visitors by land, air, and sea. With a short flight from neighboring countries, travelers can easily enjoy the best of Qatar’s tourism offerings, from luxurious resorts to a vibrant cultural scene — all within close proximity to Doha’s city center.

GCC travelers can also benefit from exclusive offers through the “Visit Qatar Pass,” available on the Visit Qatar mobile app. This pass provides discounts of 30 to 50 percent across a range of categories, including food and drink, beauty and spa, health and fitness, leisure and entertainment, hotel stays, and retail services.

At Leap 2025, Pakistan to showcase commitment to digitally empowered future

Updated 08 February 2025

Arab News

February 08, 2025 10:36

At Leap 2025, Pakistan to showcase commitment to digitally empowered future

Updated 08 February 2025

Arab News

February 08, 2025 10:36

Pakistan is making bold strides in the global tech landscape, emerging as a key player in artificial intelligence, digital finance, and startup innovation. As the nation prepares to take the spotlight at LEAP 2025 in Riyadh from Feb. 9-12, it presents a compelling narrative of digital transformation, investment potential, and technological excellence. This marks Pakistan’s biggest ever participation at an international event with over 100 companies and 1,000+ delegates on board, showcasing a booming IT industry, progressive policies, and a rapidly growing talent pool that is poised for unprecedented growth in the digital economy.

A digital nation on the rise

At the heart of Pakistan’s transformation is the Digital Nation Pakistan Act. This landmark policy is designed to bolster innovation, attract both foreign and domestic investment, and empower entrepreneurs. By strengthening digital infrastructure, enhancing cybersecurity, and nurturing a knowledge-driven economy, the DNP Act is positioning Pakistan as a premier destination for global tech players looking for new markets and opportunities. Working under the proactive guidance of the Ministry of IT and Telecom, alongside the broader Digital Pakistan Policy, these initiatives are cultivating an environment where technology fuels every aspect of economic and social development.

A strategic tech partnership

Saudi Arabia and Pakistan share a long-standing relationship that is now evolving into a powerful alliance in technology and innovation. Both nations are increasingly exploring avenues for collaboration in digital transformation and tech-driven projects. Early initiatives and discussions ranging from cybersecurity and smart infrastructure to startup investments, signal a growing commitment to shared growth. Moreover, Pakistan’s robust business ties with the Kingdom are underscored by the significant presence of Pakistani companies operating in Saudi Arabia, further strengthening economic bonds and opening up new markets for innovation.

A unified digital vision for LEAP

In line with LEAP’s focus on shaping the future of technology, Pakistan is presenting a unified digital vision that weaves together its advancements in AI, fintech, and digital solutions. A key component of this vision is the work undertaken by the National Center of Artificial Intelligence, a collaborative network of research labs across leading universities. The NCAI has already developed over 221 AI-driven solutions that are transforming sectors such as healthcare, media monitoring, and intelligent transportation. By integrating AI into its digital strategy, Pakistan strengthens its commitment to innovation and leadership in emerging tech.

A flourishing startup ecosystem

Pakistan’s startup landscape is experiencing remarkable growth. With over $800 million raised in venture capital funding in recent years, the nation’s entrepreneurial spirit is evident in its dynamic ecosystem. A youthful, tech-savvy population combined with forward-thinking policies and an investor-friendly climate has given rise to groundbreaking startups in fintech, edtech, AI, and e-commerce. At LEAP 2025 in Riyadh, Pakistan will not only showcase its vibrant startup ecosystem from its dedicated pavilion but is also expecting to generate approximately $15 million in business over the next year.

A vision for digital empowerment

Pakistan’s commitment to digital empowerment spans all sectors. Government initiatives, led by the Ministry of IT and Telecom, are driving the adoption of smart technologies in education, healthcare, and public services, ensuring that the benefits of digital innovation reach every corner of society. This strategic approach is designed to create an ecosystem where technology acts as a catalyst for inclusive growth, enhanced quality of life, and sustainable development. By nurturing local talent and fostering innovation hubs, Pakistan is building a resilient digital economy that is ready to meet the challenges of tomorrow.

Why Pakistan?

Several factors make Pakistan an attractive hub for technology and innovation:

Strategic location: Positioned as a gateway to South Asia, the Middle East, and Central Asia, Pakistan offers access to diverse and emerging markets.
World-class talent: With over 600,000 IT professionals and more than 75,000 IT graduates entering the workforce annually, Pakistan boasts a robust talent pool ready to drive technological advancements.
Proactive policies: The government’s commitment to digital transformation is reflected in its investor-friendly regulations, special tech zones, and substantial incentives for startups and tech companies.
Expanding digital infrastructure: Rapidly growing broadband access, advanced research hubs, and cloud computing developments are laying the groundwork for a future-ready digital ecosystem.

A call to global innovators

Pakistan is not only transforming its own digital landscape but is also building bridges with key partners like Saudi Arabia to catalyze regional innovation. This strategic collaboration is opening up exciting opportunities for cross-border investments, joint research projects, and talent exchanges that promise to accelerate technological advancements on both sides.

At LEAP 2025 in Riyadh, Pakistan extends an open invitation to investors, innovators, and tech leaders to join in its extraordinary journey toward a digitally empowered future. With its robust ecosystem, forward-looking policies, and strong international partnerships, Pakistan is ready to shape the future of technology for generations to come.

Al Rajhi Bank move to digitally empower, finance SMEs

Updated 06 February 2025

Arab News

February 06, 2025 17:13

Al Rajhi Bank move to digitally empower, finance SMEs

Updated 06 February 2025

Arab News

February 06, 2025 17:13

Al Rajhi Bank, a pioneer in innovative banking solutions in Saudi Arabia, has announced a strategic partnership with RATL Technology, the owner of MUHIDE fintech platform, to digitally empower and finance SMEs within a secure, authenticated, and governed ecosystem.

MUHIDE platform was launched under the sponsorship of Sharakah, a program of Thiqah.

The platform stands as an innovative solution that provides robust operational governance tools to reduce potential commercial and financial disputes between buyers and sellers.

MUHIDE platform contributes to ensuring the protection of sellers' payment rights and buyers' delivery rights, while enhancing the efficiency of trade transactions.

Additionally, the platform strengthens the credibility of the trade ecosystem in the Saudi market and creates a seamless and trustworthy business environment for SMEs.

Through this partnership, Al Rajhi Bank will extend to SMEs a blockchain-enabled solution that allows them to govern trade transactions within a risk-mitigated ecosystem and access payables and receivables financing solutions.

Al Rajhi Bank will offer SMEs competitive financing rates due to the visibility and transparency provided by the MUHIDE platform, enabling SMEs to achieve cost savings, boost their cash flow, and enhance their risk mitigation strategies.

This integrated solution not only digitizes transactions but also provides SMEs with a unique opportunity to enhance their cash flow sustainably, secure their transactions, and build strong, trust-based relationships with their business partners.

Hossam Al-Basrawi, general manager of corporate banking at Al Rajhi, said: "We always strive to empower SMEs by innovating solutions that help in authenticating and governing trade financing within an integrated digital system."

Hashim Al-Hussaini, CEO of RATL Technology Ltd., said: “Trade financing for payables and receivables is fundamental for the growth of SMEs as it enhances cash flow and operational efficiency.

"We are proud to partner with Al Rajhi Bank to empower SMEs through a digitally robust trade ecosystem.

"Saudi Arabia is at the forefront of digital evolution in the region, and we are committed to contributing to the Kingdom’s Vision 2030 and its digital transformation journey, paving the way for attracting more local and foreign investments.”

Fragrance World unveils latest perfumery trends in GCC